Simple Secrets for Making Your Partner Feel Loved

Judith A. Swack Ph.D. • January 9, 2024

Sally and Frank came to me with the complaint, “He/she doesn’t love me.” When I asked Sally what Frank could do to make her feel loved, she said, “He needs to tell me I’m beautiful.” Further exploration revealed that she needed to hear this once a day. Although we tested other adjectives like gorgeous, fantastic, pretty, cute, adorable, fabulous, wonderful, terrific…no other adjective gave her the feeling of being loved. Frank agreed to do this one simple thing. In contrast, Frank needed someone to pet his head (anywhere on his head) about once a week to feel loved. Sally agreed to do this.

In Frank and Sally’s case, differences in their internal definitions of the word “love” resulted not only in feelings of neglect but also caused several arguments. Sally and Frank were late for a party. Feeling stressed, Frank drove recklessly making Sally nervous. In order to calm him down, Sally said, “Don’t worry about the party; you look really handsome tonight.” This, of course, did nothing for Frank, who much would have preferred to have a little head scratching for reassurance as he drove. Frank, however, recognizing that Sally was upset, reached over and stroked her head…messing up Sally’s hair and leading to an argument.


Each of us assumes that everyone else’s reality is the same as our own, so we interact with others from our own personal frame of reference. In reality, we each have a preferred way of functioning and interpreting the world. When we learn to understand our partner’s unique perspective of the world, we can significantly improve our relationships through more meaningful communication.

Neuro-Linguistic Programming (NLP) studies the structure of how humans think and experience the world. It is a powerful system for representing and influencing human behavior. NLP combines aspects of psychology (including Freudian, Jungian, and Gestalt), hypnosis, linguistics, and computer science. Developed by Richard Bandler and John Grinder in the 1970’s, popularized by Tony Robbins in the 1980’s, and added to by many brilliant practitioners, its techniques have been successfully applied to therapy, health, communication, education, business, sales, peak performance, and other fields.


NLP begins by teaching important communication skills, and describes how our beliefs, emotions, values, and sense of identity affect our behavior, either helping or interfering with success. We all experience the world through the five senses, and store that information in different parts of our brain. When we communicate our experience, we use visual (images), auditory (sounds), kinesthetic (touch and internal feelings), gustatory (tastes) and olfactory (smells) words. We typically assume that our internal representation and sense of reality is objectively real, and everyone else understands the world the way we do. Through developing NLP skills, we understand that everyone experiences reality differently, which gives us the tools to understand someone else’s world, communicate our world to others and add resources, skills, and strategies for achieving excellence in all areas of our lives.


Back to relationships…Janet came complaining about Paul, “He doesn’t love me, he just keeps giving me all this jewelry.” Janet displayed three nested rings of alternating diamond/ruby, diamond/emerald, and diamond/sapphire. When asked what Paul could do to make her feel loved, she replied, “He could tell me he loves me.” Further exploration revealed that she needed to hear this once a day. Paul agreed to do this. Not surprisingly, Janet was a therapist who made a living listening to other people. She preferred to process information auditorily. Paul was a chiropractor who made a living looking closely at people’s bodies. He preferred to process information visually, so gifting Janet with stunningly beautiful jewelry was a natural way for him to express his love.


In NLP, a person’s internal definition of a noun (concept) is called a complex equivalent and is unique to each individual. The best way to elicit someone’s complex equivalent is to ask, “Exactly what do you mean by _____?” Take the word “love” for example. What feels, looks, smells, sounds, and tastes like love is represented differently for everybody. Red roses and chocolate may not be it. In order to really understand and connect with your partner, you need to ask for his/her definition of love and other important concepts and values such as security, success, happiness, family, home, etc. It may surprise you how easily you can accommodate someone and make him/her happy once you know exactly what is meaningful to that person.


Joe and Cecilia have been married for 25 years and have a lovely, close, intimate relationship. Joe is British and Cecilia is American, so they had to translate cultural as well as individual differences. When Cecilia got excited about something, she gestured with her arms and spoke in a louder, higher pitched, more animated voice. Joe never seemed to get excited about anything. When Cecilia finally asked Joe to demonstrate excitement, he raised his eyebrows once. For their 4-month pregnancy checkup, Joe was invited to hear the baby’s first heartbeat. At the first pulsing sound, Cecilia burst into tears. Joe raised his eyebrows twice. Cecilia remarked to him afterwards that she recognized how extremely excited he was.


Lydia had been married for only a month when she realized she felt lonely even when her husband, Sam, was in the house. She finally figured out that she couldn’t reconnect with him (after being away at work all day) unless he physically touched her. Sam, on the other hand, only needed to see her to reconnect. A brief discussion resulted in a new ritual. As soon as they both came home, Sam and Lydia kissed, Sam patted Lydia’s behind, and both said, “How was your day?”


Marjorie reported that learning about NLP and communication “had made her a nicer person.” She explained that she used to be selfish and only thought about what others could do for her. Not surprisingly, she and her husband did not have a good relationship. When she realized that it could be easy to make someone happy, she asked her husband what would make him feel loved. He replied that he would appreciate it if she made him tea while he watched TV. Her teenage son complained that there was no food in the house. Her initial response was, “You obviously haven’t looked in the refrigerator, and you’re never around to have dinner with us, and I’m too busy to cook.” Then she realized that what he meant by food was home-cooked meals. On weekends, she began cooking enough to stock two shelves of the refrigerator. He started coming home for meals and tells her constantly how much he loves and appreciates her.

For satisfying and lasting relationships, ask your loved ones what you need to do, say, or show them to make them feel loved and happy. You might be surprised at the answer and at how easy it is to accommodate them. You’ll definitely find it rewarding.

Judith A. Swack, Ph.D. in Biochemistry/Immunology, is a master NLP practitioner and mind/body healer who has developed Healing from the Body Level UPTM  (HBLUTM), a rapid and revolutionary healing methodology that integrates biomedical science, psychology, applied kinesiology, hypnosis, NLP, spirituality and energy psychology techniques. Dr. Swack and her associates work with individual clients in person or by phone. For more information, call her Needham office at 781-444-6940.


RESOURCES:
Bandler, Richard. The Structure of Magic: A Book About Language and Therapy (Book 1). Science and Behavior Books, 1975.
Andreas, Steve and Connirae. Change Your Mind. Real People Press, 1987.
Dilts, Robert. Changing Belief Systems with NLP. Meta Publications, 1990.
O’Connor, Joseph and Seymour, John. Introducing Neuro-Linguistic Programming: Psychological Skills for Understanding and Influencing People. Thorsons Publishers; 2nd revised edition, 1993.
Charvet, Shelle Rose. Words That Change Minds: Mastering the Language of Influence. Kendall/Hunt Publishing Company; 2nd edition, 1997.


Hands cupped towards the sun in a cloudy, golden sky, evoking feelings of hope.
By Judith A. Swack, Ph.D. December 2, 2025
Copyright 2013, revised 2025 Judith A. Swack, Ph.D. At the recent ACEP conference (May 2013) I ran into Jane, a woman who had attended my presentation at the Energy Psychology conference the previous October. There I had demonstrated an energy transmission technique that I called “The Look” in which someone remembers a traumatic emotion, locates that feeling in his/her body, and I look at it. About 10 seconds later, the feeling dissolves. At the end of that session, I transmitted that ability to anyone who wished to receive it.
Woman with curly hair in a red sweater hugging herself, eyes closed, against a blue background.
By Judith A. Swack, Ph.D. September 29, 2025
Copyright 2014 revised 2025 Judith A. Swack, Ph.D. Three years ago, John’s blood sugar levels started to rise. Although John’s father and several other relatives had diabetes, John refused to believe he might really have a problem. Although his doctor had encouraged him to modify his diet and lose weight, John continued to eat whatever he wanted, not exercise, and stay fat. Now at age 52, his fasting blood sugar was 150 (normal is 70-99). When I asked him if he knew that he had diabetes, he told me that there was controversy over whether or not fasting blood glucose was a legitimate test for diabetes, and the medical establishment was now considering the A1C measurement as more accurate. So John got an A1C test, which also showed he was diabetic.
By Judith A. Swack, Ph.D. August 26, 2025
Copyright 2025 Judith A. Swack, Ph.D. Jane was dating two men at once and having trouble deciding who to choose. She listed all of John’s wonderful qualities and all of Steven’s wonderful qualities and remarked, “If I could just put the two of them together I’d have the perfect man.” When asked why she didn’t just date one man who had everything, she said she was keeping one man as a backup because she didn’t feel safe with either one of them. Puzzled, I asked, “Why would you date, let alone marry, anyone you didn’t feel safe with? Clearly, you’ll never marry either of these men.” Jane simply looked astonished. Love is a beautiful thing. We all need to love and be loved. Sadly, many of us have been hurt by the people we love and who are supposed to love us. When that happens, we no longer feel safe, and we shut down the ability to give and receive love. The tragedy is that we can no longer feel loved or experience ourselves as loving beings. We no longer experience the nourishing flow of warm golden buttery energy that uplifts the heart/soul, connects us all, and soothes all pain. And everyone else we could be loving is robbed. According to the dictionary, the word “vulnerable” means open to attack. When someone says, “I’m afraid to be vulnerable” he/she should be afraid to be vulnerable, but he/she should not be afraid to be emotionally open, emotionally present, or emotionally close. Opening to give and receive love should not make one vulnerable. So what to do about it? With HBLU we acknowledge the fear and heal the traumas, dysfunctional family system and cultural brainwashing patterns that caused it. This allows people to reach out with their hearts and share one of the greatest gifts in life. If you or anyone you know would like to open your heart to love, get happily married, or improve your marriage or other relationships, HBLU methodology can help you. If you would like to learn more or schedule an appointment, please call 781-444-6940 , email info@hblu.org , or go to www.hblu.org . Blessings, Judith