The Secret to Successful Selling

Judith A. Swack • January 9, 2024

Many salespeople are less successful than they’d like to be because they don’t have a clear understanding of what the job is really about.


Many salespeople believe that it’s a salesperson’s job to:


  • make money for their company
  • make money for themselves
  • sell themselves
  • convince people to buy things.


But, the most successful salespeople think of themselves as educators and service providers whose job it is to help people get what they need and want.   The focus is on the customer. When a good salesperson helps people get what they need and want, their customers feel happy, the salesperson feels happy for having helped others, the salesperson gets paid, the company makes money, and everybody wins!


In order to do this, the salesperson must:


  • believe in the product ,
  • know who needs it and how it will help people,
  • understand why it’s the best solution for that customer’s particular need,
  • and be willing to acknowledge if it’s not the right solution for that customer’s needs (and perhaps refer the customer elsewhere.)


So I invite you to do this exercise we use in Healing from the Body Level Up for erasing negative attitudes and then installing positive attitudes directly into your unconscious mind.


Start by thinking about the non-useful definitions of a salesperson. Place the palm of one hand on your forehead and the palm of the other hand on the back of your head where it bulges out.  Your head will move however it wants to and stop automatically when the negative imprint is erased.


Now, think about being the kind of salesperson who helps others get their needs met. Make a beautiful positive picture of easy sales, happy grateful customers, happy managers and supervisors, and happy successful you.  Intensify the scenario to make it even more attractive. Again, place your palms on your forehead and the back of your head.  Your head will move however it wants to and stop automatically when the positive scene is installed.


Now how do you feel? Optimistic? Confident?


Good. Go out there and help a lot of people.

Hands cupped towards the sun in a cloudy, golden sky, evoking feelings of hope.

Bless Everyone

By Judith A. Swack, Ph.D. • December 2, 2025
Copyright 2013, revised 2025 Judith A. Swack, Ph.D. At the recent ACEP conference (May 2013) I ran into Jane, a woman who had attended my presentation at the Energy Psychology conference the previous October. There I had demonstrated an energy transmission technique that I called “The Look” in which someone remembers a traumatic emotion, locates that feeling in his/her body, and I look at it. About 10 seconds later, the feeling dissolves. At the end of that session, I transmitted that ability to anyone who wished to receive it.
Woman with curly hair in a red sweater hugging herself, eyes closed, against a blue background.

Successful Treatment of Physical Problems Starts with Acceptance

By Judith A. Swack, Ph.D. • September 29, 2025
Copyright 2014 revised 2025 Judith A. Swack, Ph.D. Three years ago, John’s blood sugar levels started to rise. Although John’s father and several other relatives had diabetes, John refused to believe he might really have a problem. Although his doctor had encouraged him to modify his diet and lose weight, John continued to eat whatever he wanted, not exercise, and stay fat. Now at age 52, his fasting blood sugar was 150 (normal is 70-99). When I asked him if he knew that he had diabetes, he told me that there was controversy over whether or not fasting blood glucose was a legitimate test for diabetes, and the medical establishment was now considering the A1C measurement as more accurate. So John got an A1C test, which also showed he was diabetic.

Open Does Not Mean Vulnerable

By Judith A. Swack, Ph.D. • August 26, 2025
Copyright 2025 Judith A. Swack, Ph.D. Jane was dating two men at once and having trouble deciding who to choose. She listed all of John’s wonderful qualities and all of Steven’s wonderful qualities and remarked, “If I could just put the two of them together I’d have the perfect man.” When asked why she didn’t just date one man who had everything, she said she was keeping one man as a backup because she didn’t feel safe with either one of them. Puzzled, I asked, “Why would you date, let alone marry, anyone you didn’t feel safe with? Clearly, you’ll never marry either of these men.” Jane simply looked astonished. Love is a beautiful thing. We all need to love and be loved. Sadly, many of us have been hurt by the people we love and who are supposed to love us. When that happens, we no longer feel safe, and we shut down the ability to give and receive love. The tragedy is that we can no longer feel loved or experience ourselves as loving beings. We no longer experience the nourishing flow of warm golden buttery energy that uplifts the heart/soul, connects us all, and soothes all pain. And everyone else we could be loving is robbed. According to the dictionary, the word “vulnerable” means open to attack. When someone says, “I’m afraid to be vulnerable” he/she should be afraid to be vulnerable, but he/she should not be afraid to be emotionally open, emotionally present, or emotionally close. Opening to give and receive love should not make one vulnerable. So what to do about it? With HBLU we acknowledge the fear and heal the traumas, dysfunctional family system and cultural brainwashing patterns that caused it. This allows people to reach out with their hearts and share one of the greatest gifts in life. If you or anyone you know would like to open your heart to love, get happily married, or improve your marriage or other relationships, HBLU methodology can help you. If you would like to learn more or schedule an appointment, please call 781-444-6940 , email info@hblu.org , or go to www.hblu.org . Blessings, Judith